It's a Family Affair

London is always better with the whole gang in tow - especially when it's a Family Affair, where little ones are treated like V.I.P.s and grown-ups get a well-earned moment of peace (with a cocktail in hand, of course).

With our Family Affair package, experience the magic of Soho while indulging in a stay that's as fabulous as it is fun. Whether you're uncovering ancient wonders, shopping for treasures, or simply lounging in luxury, this exclusive offer ensures everyone - big and small - feels like a V.I.P.

What's included in your family escape:

  • A £75 credit to enjoy in our bars and restaurant.
  • Complimentary family breakfast at Bar Jackie to fuel up for a day of city explorations.
  • Little luxuries for little ones - cookies and milk on arrival, plush robes, a V.Y.P. Bath Box, and, of course, our signature plush elephant toy to take home.
  • Sweet moments and movie magic - family chocolate treats and cosy nights in with our state-of-the-art in-room entertainment, featuring complimentary new-release movies and sports channels.
  • 24-hour room service with kid-approved favourites.
  • Concierge-crafted itineraries and access to babysitting services.
  • All the essentials and extras, from complimentary Wi-Fi and international calls to a curated selection of newspapers and magazines.

Nestled in the heart of London's West End, Broadwick Soho is your stylish launchpad for family fun. Just a stone's throw away, embark on a time-traveling adventure at the British Museum, marvel at Covent Garden's street performances, or lose yourself in the magic of Hamleys, the world's most legendary toy shop. Feeling curious? The Science Museum and National Gallery are just a short jaunt away, ready to spark imaginations of all ages.

Book your stay now.

Terms and Conditions

  • Subject to availability.
  • Reservations must be made using the 'PKGFAM' promotional code.
  • The code will be automatically applied when booking through the seasonal package link.
  • £75 food and beverage can be redeemed during guest's stay at Bar Jackie, Dear Jackie, Flute and the Nook as well as Room Service.
  • Family breakfast at Bar Jackie with our carefully crafted set menus only - a la carte dining charged at standard cost.
  • Offer applies to individual bookings only. Bookings of more than five rooms are considered group bookings.
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